7C’S Health
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LAUNCH OR REPOSITION AN INNOVATION

Strategy & Adoption Partner

Even a great innovation can go unnoticed. We help you clarify its value, build the evidence and engage the stakeholders who can drive adoption.

Lionel Reichardt speaking at the WeLinkCare symposium
Our approach, illustrated

OUR FLAGSHIP SERVICE · SENIOR EXPERTISE

Strategy & Adoption Partner

You have an innovation. We help turn it into a clear, credible proposition that people can adopt.

Senior support to turn a healthcare innovation into a clear, visible proposition ready for adoption.

  • Strategy, positioning, ecosystem understanding and value proposition
  • Partnerships, stakeholder access and introductions
  • Pitches, applications and awards, strategic content and key events
  • Executive advisory and ongoing support on priorities
POSITIONSUBSTANTIATECONNECTPERSUADEDRIVE ADOPTION
INTEGRATED ENGAGEMENTS

AXELIFE · WeLinkCare · Long-term executive advisory

THREE WAYS TO WORK TOGETHER

The right level of involvement,
at the right time.

A CLEAR OBJECTIVE

Focused engagement

A specific objective, an agreed timeline and deliverables that support decisions.

Assessment, value proposition, pitch refinement or roadmap.

ONGOING SUPPORT

Ongoing advisory

Inform executive decisions, challenge priorities and engage the right partners.

Regular strategy sessions, direct access and action follow-up.

AT THE HEART OF YOUR PROJECT

Embedded Partner

Senior involvement within your project or alongside your leadership team to drive execution.

Fractional leadership, hands-on delivery and partner coordination.

Format: focused engagement, ongoing advisory or embedded partner · Pace and duration agreed together

Shape my engagement ↗

FROM PROMISE TO EVIDENCE

Four questions to make
your innovation ready for adoption.

A strong innovation does not automatically gain adoption. Its value must be clear, distinctive and supported by evidence for its intended audiences.

Building blockKey questionDeliverable
ProblemWhat real-world need does it address?Clarify needs, pain points and priority audiences.
ValueWhat changes for professionals and organisations?Clinical, organisational and economic value proposition.
DifferentiationWhy this solution rather than an alternative?Strategic positioning and competitive benchmarking.
EvidenceWhat makes the promise credible?Evidence-based arguments, use cases and materials tailored to decision-makers.

STARTUPS & FOUNDERS

Your innovation.
A compelling proposition.

Supporting a startup means knowing what to say, to whom and when — and what will make a difference with a client, partner or judging panel.

POSITIONING · PITCH · ADVISORY

Build a credible story.

  • Value proposition
  • Pitch & storytelling
  • Visibility & content
  • Partnerships & introductions
  • Applications, awards & programmes
AXELIFEMedappcareUmanlifeTeam8

EXPERIENCE ON JUDGING PANELS

I’ve been on both sides of the pitch.

The judging panel and participants at the PharmagoraPlus Innovation Award
PharmagoraPlus · Innovation Award · Judging panel experience.
  • Chair of the PharmagoraPlus Innovation Award judging panel
  • Prix Galien e-Health judging panel
  • Grands Prix Check Up Santé judging panel
  • DOC’eAWARDS
  • Hackathons & innovation competitions
Lionel Reichardt at the Trophées Check Up Santé as a judging panel member
Trophées Check Up Santé · Judging panel participation.

ENGAGEMENT DELIVERABLES

A method that connects
the proposition to real-world use.

01 / POSITION

Value proposition

Clarify the problem, audiences and value of your innovation.

02 / SUBSTANTIATE

Arguments and evidence

Build the evidence that makes the proposition credible.

03 / CONNECT

Stakeholders and partners

Identify key contacts and develop an engagement strategy.

04 / PERSUADE

Pitch and narrative

Tailor messages to decision-makers, professionals and partners.

05 / DRIVE ADOPTION

Engagement plan

Define practical actions, follow-up and success criteria.

Does your market recognise
the full value of your innovation?

Tell us about your context, audiences and barriers to adoption. Together, we will identify priorities and the right engagement format.

Shape my engagement ↗